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SEO Tips

Level up your Blogging Skills

Level up your Blogging Skills

Blogging is the single best way to keep your business relevant when done right and the biggest pain in the ass to a photographer when it's done wrong. One thing I like to keep in mind is that I want to make sure I'm posting great content that will get me traffic for a long period of time. 

Let me explain with this explanation of the Three Levels of Blogging.

Level 1

Level 1 is the basic housekeeping of blogging, it needs to be done often, it doesn't require a lot of  thought, it's blogging your sessions, your weddings, and your work. 90% of the traffic you'll get for most sessions will be in the first 24-48 hours as your client shares it, your social media feeds see it, and then it stops generating new clicks to your site. It's great for potential brides to see your work in this format, so it's incredibly useful, and it's good for SEO when you link to the vendors shown in your shoot. Every photographer should be doing some form of this.

Level 2

Level 2 is a little bit more complicated, but it's not too hard to come up with content, it just takes a little bit of creativity and setting aside time to do it. It's putting together compilations of similar subjects, or the most common, best of posts at the end of the year. If you share your favorite venues, best dresses, whatever you want to share a grouping of, it's a great way to have great blog content in the slower months. It's fantastic to link back to the full posts, and it's another way to get a previous client to share your work because you highlighted them in a compilation post. These can be as basic or as unique as you can think of. Be creative, because there's unlimited potential at this level. 

Level 3

Level 3 takes the most time to come up with and craft but it's also going to be the most helpful to your business in the long run. Evergreen content which is content that is relevant all year round no matter what. Evergreen content is a great way to educate a client or to maintain a list that clients will find useful. Consider it a resource. With other content with a quick shelf life, evergreen content will get stronger over time as you refine it. I wrote about Evergreen content a while back to get more in depth with it here

So mix up your blog and don't get stuck posting only low level content. Drive traffic to your site using a mixture of content and ideas. 

If you need help creating unique content for your business, send me a message. I'd be glad to work with you in building a marketing and content strategy for your business. 

SEO Tip of the Week 4

SEO Tip of the Week 4

Having a fast responsive website is important for great search engine optimization! For photographers, that means you want to make sure your images load as quickly as possible. While most sites will resize images, the best thing you can do to optimize your page speed would be to export all of your images to the size required by your website and then run them thru JPEG Mini, to reduce the file size of your photos. 

Check out my other SEO Tips of the Week

SEO Tip of the Week 3

SEO Tip of the Week 3

Search Engines love photos, but they have a hard time deciphering what content is in the photo, so make sure to use relevant keywords in your image titles and in the alt tags. This will give Search Engines something to index, and have your images start helping you with SEO. 

Check out my other SEO Tips of the Week

SEO Tip of the Week 2

SEO Tip of the Week 2

Here's a simple and effective tip. Put the keyword you want to be found on, in your blog post title. If you're publishing an engagement shoot this title doesn't really provide any SEO help "John & Abby Engagement shoot" however if put some keywords in it, you'll start seeing some better luck with search engines.

Bad: "John and Abby Engagement Shoot"

Better: "An Intimate Engagement shoot with John and Abby"

Best: "An intimate engagement at Fall Creek Falls" 

Check out my other SEO Tips of the Week

SEO Tip of the Week 1

SEO Tip of the Week 1

Want to start moving up in Search Results? Me too, here's the best way to do it. Get people linking to your site. 

Make connections with local vendors, maybe they'll link to your blog post of a great wedding you worked on together.

Submit to publications and industry blogs. They have amazing focused audiences that are looking for very specific content. Wedding photographer? What would be better than being published by JuneBug Weddings? Nothing. 

Check out my other SEO Tips of the Week

SEO tip of the Week 5

SEO tip of the Week 5

Last week we discussed that getting external links was great for SEO, so are internal links. Search Engines like it when people click on multiple pages within a site, it's a key indicator that the site is relevant to the search term. 

The more pages guests click on is the more time they spend on the site, and that means your content is relevant and useful, which is why it will start ranking higher and higher, if you have great links to other parts of your page. 

Check out my other SEO Tips of the Week