The final stage of the Marketing Funnel is often, the most overlooked. Retention. So far we've covered Discovery, Consideration, and Conversion.


Retention is when you engage with your past clients, and tribe members. These are the people that are most often, sending you referrals, and sharing your work. These people amplify your message, and are the backbone of any successful business's longevity.

Create content that allows them some participation, give them something to interact with, and let them share your work with their own spheres of influence. If you don't find ways to engage with your audience and past clients, you're going to lose a lot of potential with your audience. The best clients come from referrals, so find ways to provide valuable content for past clients!