It's the third week talking about the Marketing Funnel and we're talking about the Conversion stage. 

Marketing Funnel

Finally! We can talk about converting potential customers into actual customers. The content that is most important for this part of the funnel is making sure that you have a really great Contact page that makes it easy for a customer to reach you. 

Your sales process needs to be streamlined and trustworthy. Fast responses to inquiries and having detailed product information that's easy to understand is crucial to converting many customers.