One of the things I hear the most from photographers and creatives who admit that they aren't doing as good in their business as they want, is that they don't blog much if at all. I totally get it, blogging can be paralyzing and most of us aren't great copywriters (Hi Copywriters, I love you).
Blogging is difficult. It can be time-consuming, but it's very much worth it.
Here's a look at our most popular pages on our own site based off of the summer analytics data. Out of the top 10 pages, 6 of them are blog related. In all it's over 30% of our total website traffic can be attributed to blogs.